Snacking is a sensory experience as well according to surveys, 55% of respondents say they crave snacks more when they smell them and 52% when they see them. According to the Snack Index, 61% of adults are unlikely to crave snacks when they are down around the holidays, even though 65% of adults crave snacks the most when they want to pamper themselves. Snacking is connected to positive emotions as we approach the holiday. The two demographic groups most likely to make comfort food at home are Gen Xers (64%) and baby boomers (62%). On the other hand, 50% of millennials frequent grocery or convenience stores to sate their late-night food desires. Additionally, they are twice as likely to order delivery when the want for a snack strikes as other generations. According to the most recent Snack Index, nearly 50% of Gen Z think that eating is most satisfying after dark. It is not true that all generations have the same snacking habits.

We know the perfect snack is different for everyone, which is why we constantly listen to consumers and then engage our chefs and our Culinary Center to provide variety, deliver on flavor, and explore new recipes consumers love,” Denise Lefebvre, senior vice president of R&D for Frito-Lay and Quaker Foods North America mentioned.Įven though Frito-Lay expects that all people will still seek out crunchy snacks in 2023, there are other trends to keep an eye on, including age differences and end-of-year snacking habits. “Consumers are at the heart of all we do, so considering every component of a snack – including the crunch factor – is very important to us.

Essential crunch locations